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Wears Valley Social Is The Place to Be



Have you recently driven through Wears Valley and noticed that something was abuzz?

Jeromy Adams and Brandon Headrick are the masterminds behind Wears Valley Social. They have been friends for several years. One day they were joking around and said, “Hey, we should do something fun together!” and Wears Valley Social was born.

Wears Valley Social is a Food Truck Park crossed with an arts and crafts fair. Trucks rotate regularly as do many vendors. It is located in the shadow of Cove Mountain in Wears Valley.

Jeromy and Brandon, and countless others, have spent the last month preparing an empty lot, spreading gravel, setting up picnic tables and umbrellas, securing their signage, and holding a soft opening as they geared up for their grand opening.

The grand opening was held on Friday, August 14 – Sunday, August 16. I got the chance to stop by and check it out on Saturday once the rain finally subsided. It was a gloomy start to the day, however, the rain didn’t put a damper on the crowd. Once the rain stopped, people began flocking in!

Food Trucks at the grand opening included Grillbillies BBQ, The Chicken Coop, Allyson’s Chimney Cakes, Doug’s Boiled Peanuts, and BurgerRito.

Grillbillies BBQ was serving up BBQ sandwiches, BBQ plates, BBQ nachos, hot dogs, chips, and drinks. Customers were raving about the pulled pork sandwiches!

The Chicken Coop was serving up hand-breaded tenders with beer-battered fries, boneless wings with beer-battered fries, island wrap with beer-battered fries, buffalo fries, sriracha fries, cucumber salad, deep-fried mashed potatoes, and sweet tea. Customers were raving about the deep-fried mashed potatoes!

Allyson’s Chimney Cakes served up both sweet and savory chimney cakes. A chimney cake, chimney cone or kids treat was served up with your choice of fillings and toppings. For a more savory chimney cake option, cheddar chimney cakes, bohemian chimney dogs, and bohemian smoked sausage dogs were also available. Customers were raving about both the sweet and savory options!

Doug’s Boiled Peanuts served up fresh boiled peanuts. He boils them up fresh and bags them steaming hot, right out of the pot! Customers were raving about all of his fresh peanuts!

BurgerRito served up burgers, dogs, and more, BBQ pulled pork offerings, their famous BurgerRito family tree, fries, salads, famous homemade sauces, sandwiches, wings, and wraps. They even had vegetarian options available! Customers were raving about the pulled pork and the burgerritos!

I spoke with Beverly Rood, a longtime resident of Wears Valley, and a good friend to the Adams family, on Saturday during my visit. She told me that she had visited Wears Valley Social on Friday and decided to visit again on Saturday in order to try more of the food offerings. She joked with Jeromy’s wife Lesley that she would go broke eating there every weekend. She laughingly said, “Maybe I can clean tables or something in exchange for food.” She’s one of many who have been raving about Wears Valley Social.

Kristin Creel exclaimed, “Can I just say…blessing upon blessing. We have been praying for a place full of good people and community and we found it! Praise God for His blessings and for a place like this in our sweet community. If you want INCREDIBLE food and beautiful HANDMADE goods you must go to Wears Valley Social!”

In addition to the food trucks, various vendors were also set up. Vendors included Calicountry Creations, Metal and Stone, Foothills Mercantile Co, and 210 Produce.

Aside from their t-shirts and embroidery made by Sharon and Jeff Hazard’s, Imagine It Embroidery, everything in the Foothills Mercantile Co. shop is made by Linda Strong Jones and Bill Jones.

Bill took the time to share with me how they create their barrel lid signs. He and Linda source the authentic barrel lids from Kentucky. However, the lids are not complete when they get them. The lids are in pieces and Bill has to assemble the lids before they add the designs. Thank you, Bill! I will definitely be back for a visit.

The Foothills Mercantile Co. and Grillbillies BBQ are permanent vendors at Wears Valley Social.

Wears Valley Social is located at 3209 Wears Valley Rd, Sevierville, TN 37862.  They can be reached at (281) 630-6995 or via their website at

Want to know when your favorite food truck and/or vendor will be at Wears Valley Social? Visit the Food Truck Calendar to view a list of each day’s attendees.

Want more information on becoming a vendor? Visit

Want to set up your food truck? Visit

You definitely need to stop at Wears Valley Social on your next trip to or through Wears Valley! You won’t be disappointed.

The owner and founder of The Smoky Mountain Life, Kim Hunt, is a lifelong resident of southeast Tennessee and lover of all things Smoky Mountains. 

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